I’m reclaiming the meme….as a metaphor for change and reciprocation dedicated to the design community. — Memes were primarily only known and used by academics, but today memes are mainstream due to the inherent virality of jokes, GIFs, imagery, etc. spreading via the internet 🌎 . “Meme” was coined by the contentious evolutionary biologist Richard Dawkins in his 1976 book, The Selfish Gene. This word defies…